- Web Analytics Services
- Your website can give you a competitive advantage ，websites are indispensable to today’s companies，websites need to serve multiple purposes for different audiences.
What outcomes are you looking for your website to produce for you?
- We classify the websites into four different categories.
- Category One:
- • Commerce: In this environment, the goal is to get customers to buy directly online.
In this category, the goal of the site is to get visitors to submit their contact information so that they can be contacted by the company’s sales force.
- Category Two:
- • Content/Media: Content sites revolve around the advertising business model. The goal is to get visitors to keep coming back. Content should therefore be refreshed at appropriate rates for such sites to be successful.
- Category Three:
- • Enterprise Support/Self-service: The support or the self-service model revolves around providing customers with the ability to find the answers they need regarding their products. This model revolves around cost savings associated with deflection of call center volumes.
- Category Four:
- • Brand/Product: A brand product site is to drive awareness of your product and your company’s brand providing customer to know more about your product and business nature.
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