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Case Studies: Get the inside story on how search marketing has helped companies reach more customers.

Business name:

Vavra's Made in Italy

Business type:

Clothing retailer

Goal:

Increase advertising ROI

Ge'Lena Vavra reduced her advertising spending from 20 percent of revenue to five percent and still increased sales by 20 percent per month.

Business name:

American Meadows

Business type:

Flower seed sales

Goal:

Move print catalog sales to an
online store

Since running its first Google AdWords campaign in early 2001, American Meadows has increased leads through its site by over 120% per month. According to owner Ray Allen, "Since I started using Google AdWords, they have been consistently my number one search engine referrer and it stays well above all others."

Business name:

Angler's Vice

Business type:

Fly-fishing retailer

Goal:

Catches new customers by appearing
alongside bigger fish in the industry

Launched in November 2004, online fly-fishing retailer Angler’s Vice provides innovative, high-quality products at reasonable prices. The company caters to savvy enthusiasts of the sport, offering a wide array of rods, reels, tying materials and much more. Because of the specific nature of its products, Angler’s Vice turned to sponsored search as a way to promote itself. With the help of Yahoo! Search Marketing, the company has been able to catch consumers at key points of the buying cycle and get more bites in terms of conversions.

Business name:

LendingTree

Business type:

Loan and realty exchange

Goal:

Grows site traffic and leads

LendingTree, LLC, a leading online lending and realty service exchange, has been helping consumers find competitive loan offers and dependable real estate agents since 1996. In an effort to reach the large number of consumers searching online for mortgage information, the company decided to implement a targeted online marketing program that would complement its highly visible offline advertising campaign. With the help of three distinct products provided by Yahoo! Search Marketing, LendingTree has experienced a significant increase in traffic to its web site, and has maintained a fruitful return on investment.