- What is Web Analytics
- You need to know how the visitors find your web site.
You need to know the source of those visitors.
You need to know how many clicks convert into a sales contract.
You need to know how much it costs to deliver and convert each visitor.
You need to know the click stream and click path.
You need to know which campaign returns the highest return on your marketing investment.
Our web analytics service provides you access to our customized campaign tracking, reporting and analysis suite, that helps you to make your marketing decisions based on sound data.
Web analytics is the study of the behaviors of website visitors and making your website match these behaviors.
- Web analytics let you know clearly:
• Cost per visitor by search engine and by keyword
• Cost per conversion by search engine and by keyword
• ROI on pay-per-click buys by search engine and by keyword
• ROI on natural search results by search engine and by keyword
- No measurement, no management.