- Competitive Analysis
- • Locate key competitor websites on major search engines: Google, Yahoo!, MSN
• Study competitive Google Adwords advertisements.
• Review source code for top ranking competitors.
• Review inbound link popularity.
• Read blogs and relevant news.
- Keyword Research
- • Use advanced competition research tools to begin developing master keyword list.
• Implement keyword research tools: WordTracker, Overture, and AdWords keyword
suggestion tools.
• Use Google Adwords, and Overture to estimate budget and cost per click (CPC) on
competitive keywords.
- Website Enhancements
- • Make improvements to website based on competitor and keyword research.
• Review structure of website to make sure it's simple and conductive to selling.
• Make sure website copy is benefit-driven with repeated calls to action.
- Search Engine Optimization (SEO)
- • Use top-converting keyword phrases as the basis for search engine optimization (SEO).
- Metatags
- • Create and install metatags for each relevant keyword phrase.
• Title tags, description tags, keyword tags.
• Install on all pages.
- SEO Pages
- • Rework existing website pages to make them search engine friendly.
• Add keyword text, header tags, alt tags, keyword hyperlinks, etc.
• Add new SEO friendly pages:Keyword-rich content pages
Links page
Site Map: HTML version and XML version for Google.
- Link Campaign
- • Build Links page with relevant, non-competitive companies: 25 links minimum.
• Send out emails requesting inbound links.
- Search Engine Submission
- • Submit site manually for inclusion in major search engines: Google, Yahoo!, MSN,
Timway, Sina, iAsk, Baidu, etc.
• Ongoing submission to smaller website directories and relevant websites.
- Reporting
- • Generate search engine ranking reports.
• Generate inbound links reports.
• Review website traffic stats: unique visitors, top referring URLs, etc.
• Determine website sales conversion rate.
- Further Action
- • Adjust website, keyword campaigns, and marketing strategies as needed.
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- Consultations/Support
- • Free 2 hours on-site training and 3 hours phone and e-mail supports are included
within the first 90 days.
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