Search Engine Optimization and Internet Marketing Case Studies

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Case Studies:: Get the inside story on how search marketing has helped companies reach more customers.

Business name:

Everythinghome

Business type:

Online retailer

Goal:

Achieves 50% return on ad investment

EverythingHome is a successful business, due in large part to Yahoo! Search Marketing. The company achieves almost a 50% return on its advertising investment while generating close to $500,000 in sales per month using Yahoo! Search Marketing’s Sponsored Search product to attract targeted sales leads. CEO Michael Goldstein has put his confidence in Yahoo!’s ground-breaking advertising model: “Yahoo! Search Marketing is like printing money for me. I know that any business I started would be a success if I used Yahoo! Search Marketing.”

Business name:

Fairmont Hotels

Business type:

Luxury hotel

Goal:

Acquires leads online and strengthens
brand awareness

Fairmont Hotels, a luxury hotel management company headquartered in Toronto, has been catering to business and leisure travelers since 1999. With 45 properties in eight countries, and more set to open in Mexico and the Middle East, the company sets itself apart from its competitors by maintaining a commitment to the local flavor of each of its destinations.

Business name:

Designer Hospital Gowns

Business type:

Specialty healthcare supplies

Goal:

Get in front of more prospects

Word of mouth drove initial sales at HospitalGown.com. Now half of the website visitors come from Google.

Business name:

Profile Referral Systems

Business type:

Real estate referrals

Goal:

Expand phone-and-fax business to
the Internet

Profile Referral Systems needed to deliver more referrals to realtors looking for clients. Owner Lee Greves says, "Our website, which started out being kind of a hobby, is now a division of the company. We now concentrate at least 60-70% of our efforts on the web."