- PPC CAMPAIGN
- Keyword Strategies
Matching Options
Negative Keywords
Keyword Expansion
- PPC Keyword Research & Competitive Analysis
- We'll study the competition's listings to ascertain the words they are bidding on and their position in the search results. We'll seek out the keyword phrases and create targeted content ads that are relevant to the store products. We'll enhance and expand the use of the "performers", while dropping keywords that don't produce and will always look for new potential related keywords/phrases with lowest CPC.
- Strategic bidding
- Based upon the keyword and competitive analysis, we will formulate a strategy for placing bids and to get the highest, most cost effective placement. As an example, say the number one position for the phrase is at a bid price of $8.00 and number two position is at $5.00. Our strategy would be to bid $5.10. Our ads will show up in the number 2, it's been accomplished at a much lower cost than if bidding for the number 1 position.
- Keyword Bid Monitoring and Gap Bidding
- Once the bids are initially placed, our work is just getting started. We'll be actively monitoring to maintain or increase the store positioning and ROI. We'll review the bids and make adjustments based on factors such as desired position, bid gaps[1], and budget on a daily basis or even uses an automated bid management system to help manage the bid prices in daily basis for all different PPC accounts.
